Episode Eight : Might you imagine food entirely differently?
We here at Peripheral Thinking believe that we, the small, are mighty.
This week I spoke to Ruth, co-founder of HiSBE, a plucky, fighting, challenger going toe to toe, fork to fork, with the biggest of the high street Goliaths: the supermarket.
Our food system - from farm to fork - is broken. Too much power sits in too few hands. Ruth and team are fixing it, fighting it, one shop at a time.
The idea of HiSBE was borne of a thought experiment: imagining ‘How it should be’.
Have a listen. Then shop in their shops.
Then ask yourself: what might you imagine as it should (or could!) be?