Does This Look OK?

That’s a dangerous question.

Of course, it’s not about the dress or whatever, it goes deeper.

Do*I* look ok?

This is what everyone asks every time they bought anything.

Buy a website.
Buy a car.
Buy a university place.

Buy whatever and the ‘sale’ process is a journey of the buyer asking ‘do i look ok in this’? Will ‘wearing’ this help or hinder me?

Is it safe?
Does it make me look good?
Will I be ridiculed?
Will I stand out? Do I want to stand out?

Everyone asks these questions whenever they’re considering buying anything. They grow from deep, common, underlying fears, concerns, worries, doubts and needs. 

The better you know and understand these concerns, the more useful you can be. And the more useful you can be, the better.