Which Kind Of Marketing Do You Want?

There are two kinds of marketing and marketers.

Buddha as marketer:

tell stories which are useful.
tell stories which talk to underlying human truths.
tell stories which are in service of other people, first and foremost.

Marketer as marketer:

tell stories which add more noise to an already noisy world.
tell stories which talk to an overriding commercial need.
tell stories in service of the organisation first.

One set of stories reverberates 2,500 minutes. If they’re lucky.

And the other for 2,500+ years.

Which kind do you want?