The Earth Needs An Ad Agency.

The earth needs an ad agency. 

She is struggling with a communication problem, a sales and marketing problem.

She needs to sell a whole different set of behaviours.

Which is funny.  

Take just a small corner of London. It is home to some of the most sophisticated artisans of persuasion seen anywhere in the world. 

Likewise in New York. 

And elsewhere too. 

Artisans who can craft an entire industry, miracle a new market, imagine needs and wants and compel us to buy, buy, buy. 

These are the advertising geniuses, the marketing wizards, the imagineers, the creators and creatives who go to work each day peddling and delivering behaviour change. 

We’re taking that insight and putting in service of a new client.

The earth needs an ad agency. 

Project Drawdown is amazing. 

Scientifically assessed solutions to reverse climate change. 

100 solutions which need selling. 

Selling to us as consumers. 

Selling to governments. To policy wonks. To businesses. 

The earth needs us to go to work on her behalf. 

The earth needs an advertising agency. 

An agency who works for one client only. Over and over. The earth. 

And that’s what we’re doing. Setting up the agency to tackle the biggest sales and marketing challenge we’ve ever known.

The agency will sell an alternative vision of the future. 

It will sell behaviour change. 

It will sell the future. 

It will start by selling all of Project Drawdown to targeted ‘consumer groups’. These might be Joe and Joanna Bloggs, you and me in the street. They might be Boris and Donald, politicians or other targeted levers. 

Different ‘consumer groups’ targeted with different messages to achieve different outcomes. 

Nothing new. 

Just those same wizards of marketing, sales and persuasion doing the work they have always done but for a new client. 

One Client; Earth. 

How will this work? 

Well, our client pays nothing. 

She doesn’t have a bank account and, well, she’s paid enough already. 

No, you’ll pay. 

That’s you Mr and Mrs Marketing Director. 

Just a 1% contribution from the Fortune 500’s combined marketing budget affords our agency a $10bn budget.

And that’s just for starters. 

And its staffed by you too. 

Which agency, creative director, imagineer, creative and creator wouldn’t want to work on the marketing challenge of all time? 

Yep, the ultimate behaviour change. 

The only real marketing challenge in town. 

All we ask is that your agency loan your time to us on project by project basis.  

We’ll manage the account. 

We’ll plan the campaigns. 

We’ll corral the budget. 

And we’ll bring you together to crack the brief, to sell the dreams. 

And deliver the change. Over and over. 

Want to join the agency? Hit YES, NOW!