Think Like A Designer


Agile is more than a technical term. It’s a state of mind. It means being fleet of foot, thinking and acting quickly. It means learning about and responding to what the data tells you. But it also means making intuitive leaps; leaps in understanding and anticipating what the customer might want, where the customer might be headed. Making these intuitive, emotional leaps requires you to think like a designer.

- Teams and individuals should continually ask; who is this for and how will it help them?

- Bring different voices, different perspectives, different people with different experience, together to ask these questions.

- Walk in the customers shoes. Always.

- Frame and check everything you do via the customer lens - that being the real customer.