Good Vs Bad Marketing.

We are animals. Sales and marketing is stitched into our DNA. We dance, we sing, we coo, all in search of sales. Or a mate. The White Bellbird is no different. He’s a seller. His technique? To shout in the lady Bellbird’s face. But he’s no normal shouter. He’s the loudest shouter in the jungle. It just goes to show; for some, the shout in the face works a treat. For others, the subtle metaphor or evocative story are the preferred tools of engagement. You choose. Go loud or go smart.