Spend Time With The Right People Not The Many People

More better is not a strategy.

Business development isn’t, in itself a numbers game. More people met doesn’t necessarily mean more work, more opportunities. Sure, the more people who know you and are thinking about you, the more likely you’ll have work (courtesy of Mike Troiano, best sales advice ever!), but only more of the right people.

More better isn’t the goal.

More of the right people is what we’re after. And you’ve have time left over. For catching some zzzz’s. Or reading a book. Or surfing, if they like that kind of thing.

#morewithless

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ben johnson