Which Way Now?

There are conflicting signals in the current crisis. 

Small businesses are obliterated and power coalesces around the powerful - the mega corps, banks and others.

The air is clean, skies clear, stars bright. 

While millions upon millions lose their jobs.

Yuval Hurari, author of Sapiens, wrote in the FT that decisions made now will impact for generations to come. He was talking to increased surveillance and control. Less appealing ’new norms’. 

Sebastian Buck, founder of Enso, writing in Fast Company, talks of advertising on TV seeming absurd—talking to “consumption that doesn’t exist…Relics of a past era that look  naive…from an era that feels ancient already”.

Where do we go from here?

Can we go back? Do we even want to?

And what hope to find a new way while our poor, battered nervous systems drown in a ‘live feed’ dopamine overload? 

Your work - your company or team - is a vehicle.

It can either default, as Buck puts it, to serving the relics of the past, or you can actively, intentionally re-orientate. 

Sart choosing a more creative, more caring, more abundant orientation to what you do, who you do it for and why. 

Businesses ‘in service’ more than ‘self service'.