Helping You Be A Little Less Irrelevant?

Positioning isn’t something you do. It’s something that happens in the mind of your customers and clients. It’s the little space you borrow in their brain; a space which lights up when they think of you.

If you’re not lighting up a little space in their brain, you have no connection. You are irrelevant.

Owning that little corner of their brain isn’t easy. It takes dedication. It depends on the ‘what’ of what you do, of course, but also the words you use and your understanding of me/them.

I look at the world through my lens, not yours.

To own a little piece of anyone’s mental headspace, you need to understand the words they use, the pictures they see, the feelings they have.

Only then can you hope to offer something which activates that piece of mental real estate we call positioning.