A Manifesto For Life And Work

Succcessful, adaptable, resilient people, teams and organisations work to a new beat.

They, like us, believe:

• Less is more; do more with less (products, stuff, words, noise).

• In change not growth. Perpetually more and bigger is unsustainable. Whether you’re a tree or a company.

• In Creative Destruction. Something should die before something new grows.

• We’re as strong as our network and the company we keep.

• In finding the smallest actions with the biggest, most beneficial upsides.

• In getting out of your own (and your organisation’s) way.

• In clarity of purpose and working to the long term.

• Like nature, in improving iteratively. Strive for being 10% better, all the time.