Your Company Is Dying.

We face unprecedented levels of change.

Technological, social, environmental and ecological winds of change blow ever more forcefully.

By way of response, many companies adopt a hold on tighter strategy. Until they fall, which they inevitably do.

Ask Thomas Cook, Kodak, Nokia. And so on.

A brave few embrace the uncertainty and create anew.

They seek out, nurture, tend to seeds of opportunity buried in the terrain of their organistions, buried in the hearts and minds of the people who work there or buy from them.

You don’t find these seeds asking the same questions or using the same approaches or relying on the same people. The seeds are hidden.

Einstein said you can’t solve a problem with the same thinking which created it. Who are we to disagree?

Thomas Cook couldn’t solve its problem with the same thinking which created it.

They needed farmers and gardeners. Not real ones, of course, but people able to sift through the soil, to look into dirt and find anew. To look at the business and make different connections and decide differently.

Seeds of opportunity hide in plain sight.

And when found, they need tending, nurturing. Conditions for growth are different conditions to holding on.

Why opt to hold on when embracing uncertainty might be a safer strategy?

Embrace the uncertainty as a constant.

Embrace the market, technological, social, environmental changes as a constant.

Maybe change is the new norm.

The winners will be those built to respond, adapt, iterate.

Responding, adapting and iterating requires a right mind, right words, right actions, right thought. It requires business be set up to succeed over 100 years.

Holding on tighter isn’t a strategy.