What Do You Want?

Maybe we should want our companies, our organisations, to aim for better, more effective, more powerful.

Maybe we should want our companies to invest in us, the employees, in our partners, in our customers. Maybe that will make them better companies. And better companies last longer.

Maybe we should want and expect that our work makes us feel good, that we enjoy the impact we make, that it feels like a worthwhile use of our time.

Maybe we should demand that the company where we spend our time is worthy of our effort, our time, our creativity.

And if they’re not, work on them, change it.