You Need To Add Some Edge

Are you looking for a job?

Or new customers?

Or your keys? (ok, not those. Unless they’re behind the sofa, I can offer nothing).

Why do we choose one coffee shop over another? Or school for our children? Or supplier for our business? Because we identify with it. It’s saying to the world what I think I’m saying to the world. It’s telling a story and I agree with it.

Customers will be attracted to you. Or not.

They will want to hang out with you. Or not.

You can’t be all things to all wo(men). You need to have some edge. In edge, there is attraction, there is pull because there is push.

If you want to pull customers or clients (or attract an employer, for that matter), then who are you pushing?